$18.4K shifted
Meta prospecting→Google Shopping
Edgemesh® Allocation
One engine. Built by quants. Backed by a guarantee.
Edgemesh Allocation manages your performance marketing the way a Wall Street trading desk manages a portfolio: every ad set is treated as an asset, balanced daily by quants and operated by media strategists who know consumer-brand growth. Each month, we set the benchmark together. If we miss, you don't pay.
Platform partner
Edgemesh is a badged Meta Business Partner, recognized for marketing expertise.
The problem
Scaling paid media usually means trusting numbers you can’t verify.
Your dashboards disagree, your platform ROAS is inflated, and the people spending your budget get paid more when you spend more. Efficiency slips as you scale, and you’re asked to take it on faith.
Dashboards disagree
Different attribution windows and identity models turn one purchase into several competing versions of the truth.
Platform ROAS is inflated
Modeled conversions can make performance look stronger than the revenue that actually reached the store.
Incentives are misaligned
Percentage-of-spend fees reward more spend, not better deployment. Brands carry the downside while the operator still gets paid.
The shift
Run your paid media like a hedge fund.
A benchmark built from a model and set with you. Daily reallocation across the funnel, executed for you. Results reported against sources you can verify: Managed spend ÷ Shopify web revenue. Not a directional range: a number, guaranteed every month.
Benchmark · Set together
A revenue and efficiency target that we align on up front, not vanity metrics.
Pacing · Executed daily
Spend reallocated across funnel stages and value tiers, every day, by the system.
Proof · Verifiable
Reported against your own Shopify and platform data, with nothing to dispute.
The Proof
Measured outcomes, not media-plan promises.
Edgemesh Allocation is judged on verfied financial results, results that have already been proven live.
Melinda Maria
~41% year-over-year growth
Blended MER held above 4.0 while combined Meta and Google spend grew by 57%.
Read case study
Emergency Essentials
~75% more people reached per dollar
Cost per click fell to less than half while return on ad spend held steady.
Read case study
Füm
25–30% lower add-to-cart cost
The team isolated a broken funnel step in a day, then corrected the traffic path and recovered efficiency.
Read case studyThe process
Forecast it. Prove it. Guarantee it.
A disciplined progression from your historical data to an accountable monthly benchmark without asking you to take the result on faith.
Day 0
Forecast
We model roughly 400 days of Meta, Google, and Shopify history to establish the expected range and identify where capital was over- or under-deployed.
Days 1–90
Prove it
A 90-day proof of concept ramps Allocation alongside the existing operator, making the comparison visible on the brand’s own data.
Month 4 onward
Guarantee it
Once we managed 100% of Google and Meta spend, the benchmark becomes the floor. If we miss the agreed monthly target, the Allocation fee for that month is waived.
Funnel methodology
Every dollar has a job in the funnel.
Seven mutually exclusive stage-and-tier ad sets across three stages, so budget deploys where you intend, without unpredictable delivery from audience overlap.
Portfolio Allocation FunnelUpdated daily
ToFProspecting1 ad set
Build qualified carts
Prospecting for people with no cart yet, using late-stage conversion data to make targeting compound.
Creative · broad audiences · acquisitionMoFConsideration3 ad sets
Initiate checkout
Cart active, no checkout. Spend is paced by the cart or customer value tier.
Low valueAverageHigh value
Active carts · 3 mutually exclusive value tiersBoFConversion3 ad sets
Complete purchase
Checkout started, not completed. The highest-intent pool is paced by value tier.
Low valueAverageHigh value
Started checkout · 3 mutually exclusive value tiersQualified cart built
Checkout initiated
Conversion data feeds back
Why mutually exclusive
The Edgemesh Funnel removes auction overlap, so budget deploys where you intend.
Meta auto-dedupes; the real problem overlap creates is unpredictable delivery, not “bidding against yourself.”7ad sets · 1 + 3 + 3
Shopify web revenue ÷ managed spendVerified against your source data
Pricing
Flat, per domain
$7,500/ month
No tiers, no escalators, no surprises.
A single, flat monthly fee for the entire engagement, backed by a guarantee. If we miss a monthly target, there’s no fee.
Month-to-month: cancel anytime with 30 days’ notice. No long-term commitment.
The Guarantee
If we miss the target, that month’s fee is on us.
Once we manage 100% of your supported spend, we commit to revenue and efficiency benchmarks every month.
Monthly targetMER benchmark
If we miss$0
What’s included
The full Allocation engagement.
Prospecting1 ad set
Consideration3 ad sets
Conversion3 ad sets
Portfolio architecture
Account and funnel design that removes audience overlap and gives each ad set one job. (Your legacy structured is paused, but never modified or deleted, so you can revert anytime.)
Meta prospecting− $4.8K
Google Shopping+ $3.1K
Meta conversion+ $1.7K
Daily allocation
Hands-on pacing across Meta and Google by quantitative and media operators.
Control2.84%Conversion rate
Experiment3.37%+18.7% lift
Creative testing
Controlled experiments designed to produce a decision, not another noisy dashboard.
ShopifyMetaGoogle
Media earned revenue4.18×
Analytics & attribution
Edgemesh measurement is included, keeping the benchmark tied to first-party results.
Start with your own data