Edgemesh blog
Build safer, faster, smarter growth.
Research and field notes on ecommerce performance, measurement, paid media, and the systems behind durable growth.
Business
When Lightning Strikes During a Shark Attack: A Note on Prerender Security
Nostra recently disclosed a highly specific and improbable “exploit” in Edgemesh’s SEO prerendering feature. While never observed in production, we’ve already reviewed this possibility. Here’s the full technical breakdown and what it means for customers.
Business
Metrics That Matter: Optimizing the Mid-Funnel
The Engagement Stage: Unveiling the Story Behind Every Click In the middle of the funnel, we really start to understand our shoppers' behaviors, one click at a time. Let's look…
Business
Metrics That Matter: The Mid-Funnel Data
The Mid-Funnel: Understanding Engagement We've already taken our first steps in the online shopping journey, saying "hello" with the top of the funnel. But what happens after the…
Business
Metrics That Matter: Dimensional Analysis 101
Discovering the Hidden Gems: Dimensional Analysis for eCommerce Beginners Today, we're going on a hunt in eCommerce. No, we're not looking for hidden discounts or secret sales.…
Business
Metrics That Matter: Making a Great Impression
Making a Great First Impression: Rate-Based Metrics for Online Shopping Sites First impressions matter for every eCommerce store. Think of the first few steps a visitor takes on…
Business
GA4 Debacle: Brands forced to rethink their Analytics Strategy
Introduction GA Universal was the easy choice for eCommerce being free and ‘good enough’ for what a brand needed at the time, but GA4 is unfortunately none of the good parts,…
Business
Dealing With E-commerce Platform Failure
Explainer of issues with ecommerce platform outages and how to mitigate them with alternative strategies for customer optimization.
Ad Fraud
Programmatic Advertising 101: A Guide for All Advertisers
There are two ways to approach ad buying. The old way, where advertisers reach out to publishers directly to negotiate and buy ad space, and the new way, where everything is…
Performance
7 Ways To Stop Google Ad Click Fraud On Your Account
Invalid clicks are “clicks on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks.”
![What Is DNS Prefetching? [And Why Use It?]](/assets/blog/6a458f5c4fed3bdd09fa6bb6_dns-prefetching-c20c08b3.webp)
Performance
What Is DNS Prefetching? [And Why Use It?]
DNS prefetching is a process that involves resolving a website’s IP address and caching it in the browser cache or DNS resolver cache. This technique reduces the time taken to retrieve a website’s DNS information when users try to visit.
Performance
How to Reduce DNS Lookups to Speed Up Your Website
DNS lookup is the process of finding the right IP address for a domain. Before looking up your DNS, you must first understand what it’s about—and why it matters.
Performance
What Is A CDN (Content Delivery Network) & How Does It Work?
A CDN stands for Content Delivery Network, and it’s a group of interconnected servers distributed geographically across several parts of the world in order to aid the faster delivery of internet content.