Edgemesh blog
Build safer, faster, smarter growth.
Research and field notes on ecommerce performance, measurement, paid media, and the systems behind durable growth.
Business
What is Cookie Syncing, and Why Should You Care?
Cookie syncing (also called cookie matching) is a process in programmatic advertising used to synchronize user data across different ad networks and platforms.
![What Is Structured Data for E-Commerce? [The Complete Guide]](/assets/blog/6a458f5c4fed3bdd09fa6b90_structured-data-d708d153.webp)
Implementation
What Is Structured Data for E-Commerce? [The Complete Guide]
Structured data — also called “schema markup,” is code written and added to a website’s HTML in order to help search engines understand the content and context of the page more easily.
![How To Eliminate Render Blocking Resources [Remove CSS & JavaScript Without Plugins]](/assets/blog/6a458f5c4fed3bdd09fa6b72_render-blocking-resources-34fb12ab.webp)
Performance
How To Eliminate Render Blocking Resources [Remove CSS & JavaScript Without Plugins]
Render blocking resources are pieces of bit-sized code in JavaScript, and CSS files that block the rendering of a web page.
Uncategorized
How To Remove Unused Javascript From My Website? (+The Easier Solution)
To remove unused JavaScript from your website, you can group your JavaScript into bundles that are only loaded when a specific feature or page is accessed by the user. Another one is to lazy load JavaScript until it's needed by the visitor.
Uncategorized
All You Need To Know About Server-side A/B Testing
Server-side A/B testing is any type of testing that occurs (or is being carried out) on the web server and then sent to the user’s browser. Its implementation on the server lets you run a series of advanced experimentations on extensive parts of your application or feature before final deployment.
Performance
How To Create 301 Redirects In 3 Simple Ways
A redirect in WordPress is a method of automatically sending your website traffic to a new web page address when it’s been moved, changed, or deleted.
Performance
5 Ways to Optimize Third-Party Scripts (And Easier Solutions)
Third-party scripts are lines of code in JavaScript embedded on a web page to provide extra functionality to the website. These scripts are hosted on an external server, hence, the name third-party.
Performance
Real User Monitoring (RUM) vs Synthetic Monitoring: The Complete Guide
Both RUM and synthetic monitoring provide different types of insight into how well your ecommerce store is performing. Edgemesh not only collects real user metrics, but also provides automated intelligent optimization strategies to help increase performance.
Performance
Third-Party Tags: How They Affect Overall Website Performance
Third-party tags are snippets of codes (mostly Javascript) generated from domains outside your server and placed on your website to serve several purposes.
![10 2023 E-Commerce Key Metrics [+1 That’s Often Missed]](/assets/blog/6a458f5c4fed3bdd09fa6aea_ecommerce-metrics-603d8953.webp)
Insights
10 2023 E-Commerce Key Metrics [+1 That’s Often Missed]
The most successful ecommerce brands base their business-decisions off of data and track metrics to do this. However, there’s one metric that’s often missed: page speed. Page speed impacts every part of your business, and even as little as a 1-second improvement can mean a lot to your bottom line.
Performance
How to Serve Images in Next-Gen Formats: The Complete Guide
Next-gen image formats are web-optimized image file formats that retain the quality of the original image when compressed.
Ad Fraud
The Best Ecommerce Fraud Protection Platforms in 2022
The new reality is this—every day, fraudsters are developing new schemes to defraud your ecommerce business. As a result, integrating an ecommerce fraud protection solution into your business is important now more than ever.