Edgemesh blog
Build safer, faster, smarter growth.
Research and field notes on ecommerce performance, measurement, paid media, and the systems behind durable growth.
Performance
Page Speed: Why It Matters & 7 Tips to Help You Improve Overall Site Speed
Page speed is incredibly important to the overall performance of your website. Edgemesh makes it easy to identify and rectify page speed issues all from one-platform, so you can get back to running your business knowing site speed optimization is being taken care of.
Performance
Increase Performance With These 10 Website Speed Optimization Tips
Website speed impacts nearly 70% of consumers’ willingness to purchase from a business. Because of this, your aim is to capture the audience's attention in the shortest time possible. One way to do that is by improving your website's performance, and this guide shows you 10 tips to do that.
Ad Fraud
Edgemesh Launches Ad Protect, a Solution to Help Retail Brands Identify and Prevent Ad Fraud
New Edgemesh feature is the only solution proven to help brands actively defend against click fraud, ad-fraud and bot networks using collective intelligence and real-time…
Engineering
Faster Largest Contentful Paint with Edgemesh Server
Dynamically optimized LCP detection and rendering
Performance
Why Google Isn’t Indexing Your Pages — And How To Solve It
Google indexing is the process of storing all crawled web pages. Googlebot makes this process possible; it automatically scans (crawls) billions of web pages daily, and stores them on Google’s database.
Headless
10 New Changes on Shopify Online Store 2.0
The Shopify online store 2.0 is an upgrade to Shopify’s built-in functions that now provide merchants more room for flexibility and customization of their store.
Ad Fraud
Ad Stacking—Ads Hidden In Plain Sight
Ad stacking is a form of ad fraud involving placing multiple ads on top of each other in a single ad space. As we mentioned, this way, only the top ad is visible to you, and other ads aren’t. This tactic is common among shady publishers in programmatic advertising looking to generate revenue from ads users don’t see.
Ad Fraud
How We’re Fighting Ad Fraud with Edgemesh Server
Ensuring that bought traffic isn't bot traffic
Ad Fraud
Data Center Traffic—The Traffic That Doesn’t Belong To You
Data center traffic is any traffic whose IP address shows it’s originating from a server rather than common devices like personal computers and smartphones.
Ad Fraud
Affiliate Fraud — The Shady Advertising Secret
Affiliate fraud is a form of advertising fraud where affiliates use illicit techniques to deceive affiliate programs to collect unearned commissions.
Ad Fraud
What is Clickjacking? (And How to Prevent Attacks)
Clickjacking is an attack that hijacks the user interface (UI) of a website and overlays it with an iframe that tricks web users into clicking a link or element they didn’t intend to click.
Business
What Is Click Fraud? A Look Into the $44 Billion Industry of Fake Clicks
Click fraud is a type of online advertising fraud that involves the fraudulent clicking of PPC ads with the intent of generating fake impressions and charges to advertisers.