Edgemesh blog
Build safer, faster, smarter growth.
Research and field notes on ecommerce performance, measurement, paid media, and the systems behind durable growth.
Ad Fraud
What Are Botnets? - The Internet Pandemic You Didn't Know
A botnet is a group of hijacked interconnected devices infected by a common malware to carry out cyberattacks.The word “botnet" is a combination of "robot” and “network," i.e., attacking system networks with robots. Think of it as a virtual robot army or zombies infecting any and every device they get into.
Ad Fraud
What Are Bad Bots?
Bad bots are automated programs running malicious attacks on websites, web apps, mobile apps, and databases. They perform a range of attacks from typical fraud to a complete system crash of websites and apps.
Ad Fraud
Ad Fraud: What it is, the Different Types & How to Prevent it
Ad fraud, also known as IVT (invalid traffic), is the practice of fraudulently misrepresenting online ad impressions, clicks, traffic, conversions, or data to generate revenue.
Performance
How Google Crawls Your Website And Indexes Your Pages
If you want to get your website indexed faster, make sure Google can easily crawl and index your content. Follow our simple steps to learn how!
Performance
5 Ways To Speed Up Your Shopify Website In 2022 (Bonus Tip: Using Edgemesh Server)
Shopify received close to 59 million visits—with nearly 40% coming from the U.S. alone. Currently, Shopify dominates almost 11% of the total e-commerce market share.
SEO
7 Google Ranking Factors You Really Need and How They Affect SEO In 2022
SEO requirements change every time Google releases an update—making the Google-ranking factor impossible to track. Several online articles have claimed Google ranks content based on 200 factors—but Google hasn’t confirmed this—yet.
SEO
What is Dynamic Rendering? (And How It Impacts SEO)
Dynamic rendering is creating a version of your content specifically for search engine bots and creating another for users.
Headless
Is Headless E-Commerce The Best Fit For Your Business in 2022?
Should you go headless? It all comes down to the size of your business. What classifies you as a business and can you provide an estimate of your input, output, and current value?
Headless
How Next-Generation Headless Helps E-Commerce Businesses in 2022
Headless e-commerce is a digital marketing solution that decouples the front end of an e-commerce platform from its backend functionality to offer seamless flexibility in user experience.
Headless
The Complete Guide to Headless E-Commerce In 2022
Headless E-Commerce is an e-commerce solution that involves decoupling the front-end presentation layer of your online store from the back-end functions and infrastructure that power customer experiences.
Performance
How Google’s “Fast Page” Label Will Impact Site’s User Experience
Fast Page is Google’s label indicating websites that meet its standard as a fast website. In this case, a website is considered fast by Google if it loads content to users in under 3 seconds.
Performance
How To Speed Up Your WordPress Website: The Complete Guide
Speed is directly linked to what position you fall in on SERPs (Search Engine Result Pages). All search engines work by prioritizing content that presents users with the best possible solutions to their questions/problems. Therefore, speed contributes to the way content on the result pages is ranked.