Edgemesh blog
Build safer, faster, smarter growth.
Research and field notes on ecommerce performance, measurement, paid media, and the systems behind durable growth.
Performance
Lazy Loading Your Website Images — Should You Do It?
Lazy loading of images, or iframes, is based on serving users only when they need them. Doing it this way eliminates the need for browsers to load all images during a loading event.
Engineering
What is Time to Interactive (TTI)?
Time to Interactive (TTI) is a core web vital metric that measures how long it takes for a web page to be fully responsive after a user arrives on it.
Performance
What is Time To First Byte (TTFB)?
TTFB stands for Time to First Byte—it’s a metric Google uses to see how long users have to wait before getting the first piece (byte) of information.
Performance
What is First Contentful Paint (FCP)?
First Contentful Paint (FCP) is a user-centric metric that measures the time it takes the browser to render the first piece of DOM content (SVG, image (including background images), text, or non-white canvas) on a page.
Business
What is CRO Marketing? (And How to Do It)
CRO Marketing, or Conversion Rate Optimization Marketing, involves creating strategies that enable the optimization of a website’s conversion process to get an increase in the number of people to perform the desired action(s).
Performance
What Role Does Conversion Rate Optimization Play in Your Growth Strategy?
The Growth Strategy of a business is the series of plans it takes to achieve its goals by creating processes and practices that tackle present and future challenges. CRO is among the many plans a business makes to achieve its goals.
Performance
5 Reasons Client-Side Caching Is Best For Your E-commerce Website
The primary goal for every ecommerce website is a 100% uptime with fast page load time, but maintaining this is complicated. This can be achieved with several website optimization techniques, but when it comes to e-commerce, client-side caching is your go-to.
Performance
What is Total Blocking Time (TBT)?
Total Blocking Time (TBT) is a web performance metric that measures a web page’s unresponsiveness to user input during loading. This metric accounts for 30% of your website’s total performance, according to Lighthouse v.8.
Performance
Server-Side Caching vs. Client-Side Caching: The Differences (And Which Is Good For Your Website)
When it comes to answering the question — “I want to cache my website, what type of caching should I use?”The answer involves two options; you can either go with: Server-side Caching; or Client-side Caching
Performance
What is Start Render Time, and How Can You Improve It?
Render time is an important part of website performance optimization. A poor render time leads to bad user experience. If you're looking for ways to improve your render time, here are ways you can improve it today.
Performance
What is Largest Contentful Paint (LCP)? And How to Improve It
Google’s Core Web Vitals turn site speed, visual stability, and responsiveness into search ranking signals. This guide explains Largest Contentful Paint (LCP), why it affects user experience and conversions, how to measure it, and how to improve it.
Performance
The 5 Steps of Conversion Rate Optimization
A practical guide to the five stages of conversion rate optimization, from research and hypothesis building through testing, analysis, and iteration. Learn how to focus CRO work on changes that can produce measurable ecommerce growth.