The Solution: Edgemesh's Adaptive Browser-Side Caching
Mommy Makeup set out to research plugins to speed up theirShopify website that would allow them to keep the customer-experience features that guide customers to products quickly.
After evaluating more complicated options requiring extensive configuration and ongoing calibration, Mommy Makeup found EdgemeshBusiness for Shopify. The Edgemesh AI engine takes care of the calibration and the setup is as easy as adding one line of code to the website or clicking to install the Shopify Plugin for Edgemesh. To save their customers valuable seconds when buying their products, Mommy Makeup signed up and installed Edgemesh for Shopify in just a few clicks and without the assistance of a web developer.
“What we love about Edgemesh is the same thing we love about our own products, it saves time, it saves money and you just set it and forget it” said Jeremy.
Edgemesh's AI-based engine got to work immediately, learning customer traffic patterns and began accelerating customer experiences automatically. By the day’s end, the average page load time across customers had decreased by more than 37%.
“The Shopify app ecosystem is incredibly powerful, yet, it gives a merchant the chance to build out a slow-as-molasses website,” Jeremy explained. "What you gain in simplicity to build, you lose in terms of dumbing down the tech stack with code-bloat that doesn’t make for a great customer-facing UX", he adds. There is only so much a merchant can do without massive structural changes. “Shopify gets us close, but even with the BEST developer talent, it’s still Shopify,” he said.
So when it comes to creating a better (faster)experience for the customer, it’s all about Edgemesh. “Edgemesh is a great solution for us because we’re not a 1-page lander/checkout now type of merchant,” Jeremy said. “Our customers sometimes spend 20-30 minutes on our site, watching videos, interacting with our makeup artists, and finding solutions,” he explained. Edgemesh rewards this kind of multi-page engagement with crazy-fast page loads, since Edgemesh is pre-caching the page the customer is going to visit. “I wonder why any merchant wouldn’t want this speed boost?”