Performance case study
Easy Standard saw 5x faster server response time
Server response improved 5× and visitors saw the first paint 40% faster.
“Edgemesh has delivered on its promise of speed improvements and definitely helped our business.”
The challenge
Outrunning the Competition with a Faster Storefront
In 2021, Easy Standard launched on Shopify. As a relatively new business, they have a lean team, which means Sabrina Pereira (head of growth) wears a lot of hats, including overseeing website functionality and upgrades.
Even after hiring a developer who was a Shopify certified partner, Easy Standard noticed the site was sluggish and not loading as fast as those of established competitors. With 89% of Easy Standard’s customers on mobile with varying connection speeds, Sabrina knew fixing the speed was even more critical than ever.
“Our site felt sluggish, which didn’t make for a great customer experience.”
The solution
Low-Risk, Easy-to-Monitor Acceleration
That’s when Sabrina was referred to Edgemesh.
Sabrina initially liked the fact that trying the product felt low-risk. With a monthly plan, she didn’t have to make a long-term commitment upfront. And the onboarding process was quick and didn’t require extensive changes to the site.
She figured if Edgemesh wasn’t the right fit, she could just walk away.
But after just 2–3 weeks, they started seeing improvements to the site’s speed and performance, and the lag that had been bothering her was gone. Edgemesh’s reporting tools, which offer a finer level of granularity than she could find elsewhere, have also made it easy for them to monitor the site’s performance. If conversions go down one day, she can determine whether that’s related to site speed or whether she needs to troubleshoot further.
“We regularly look to see how the site's performing speed wise. None of the other speed services will give you sort of that level of granularity and ability to monitor trends over time.”
The results
A User Experience that Increases Conversions
Since using Edgemesh, Easy Standard’s site has seen significant speed improvements.
The server response time is five times faster. The time to interactive is twice as fast. The first paint time has decreased by 40%. And mobile CPU usage has decreased by 30%.
And thanks to Edgemesh’s analytics tools, Easy Standard has noticed a strong correlation between that speed and the site’s conversion rate.
Ultimately, Sabrina found that Edgemesh was more affordable than alternatives, and she sees a beneficial ROI not only now but potentially for the future. She feels Edgemesh could have the ability to delay or even eliminate the company’s need to hire a CTO. For now, Sabrina and the team can focus on building a brand that keeps their customers coming back for more.
“We've been pleased with the conversion lift, and it's had a meaningful impact on our revenue and our marketing performance.”
Source: Edgemesh customer case study and customer-reported results.
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