Media
Edgemesh in the field.
Press coverage, conversations, and short explainers about ecommerce performance and growth.
Press
Coverage and conversations
Reporting and commentary from publications across ecommerce, technology, and business.
TDWI
How To Take Control of Your Data
Adoption of emerging technologies has grown exponentially in the past decade, resulting in more data generation than ever. At the start of 2020, the world’s estimated total data was 44 zettabytes. In 2025, the amount of data generated each day is predicted to reach 463 exabytes. The big question is: Who controls the data?
CRM Buyer
3 Trends That Will Change E-Commerce
The tides are turning in the consumers’ direction. New shifts in the consumer market solely based on their preferences have taken hold in the retail industry, especially in e-commerce, as personalized experiences are now an integral part of the customer journey...
Entrepreneur
5 Predictions All Retailers Need to Prepare for in 2023
Looking ahead to 2023, retailers are faced with market volatility. Finding ways to appeal to customers' needs is critical to stay ahead of the game. Here are some predictions for the coming year and some strategies to help.
Forbes
Back To Basics: How Retailers Can Focus On Efficiency To Survive And Thrive In A Rocky Economy
Retailers have undergone tremendous growth over the past four years. Total sales from August through September of 2022 increased 8.9% from a year ago, according to the U.S. Department of Commerce. However, with rising prices of consumer goods and stubborn inflation, some troubling signs are emerging.
Digital Commerce 360
Online shoppers want a fast site and their input to count
Right before the holiday season in 2020, Andar decided to use site performance vendor Edgemesh to improve its site speed. After implementing the technology, the average load time dropped to 1.9 seconds on average, which was about 61% faster than the average load time the previous month. And Andar.com’s conversion has steadily improved ...
Entrepreneur
The 2022 Holiday Season Will Bring A Shift In Consumer Behavior. Here are 3 Ways You Can Prepare
This year's holiday season will set new records for retailers and consumers. These strategies can help brands navigate the shifting tide of retail as they weather economic uncertainty.
Retail IT Insights
5 Strategies For Retailers To Optimize Online Stores And Increase Conversions
In the past five years, online retail has experienced explosive growth. The current economic climate and other factors, including tightening credit, low inventory levels, and an increase in advertising costs, are among just some of the challenges brands face as we close out 2022. These issues will continue to plague retail business well into 2023.
Beta News
Online ad fraud, why it's such a problem and what to do about it [Q&A]
Online advertising is big business and it inevitably follows that where there's money to be made the fraudsters and cybercriminals won't be far behind. We spoke to Jacob Loveless, CEO of eCommerce specialist Edgemesh, to find out more about why ad fraud has become such an issue and what businesses can do to combat it.
Ecommerce Times
How To Capitalize on Holiday Offers To Drive E-Commerce Sales
Despite inflation, just over 50% of consumers plan to spend the same or more this holiday season as they did last year, according to NPD. The busy shopping months are upon us, so now is the time to optimize your website and think about holiday-specific offers to get those customers in the door — and to convert.
Modern Retail
How DTC brand Andar upgraded its website to streamline its product drops
DTC leather goods brand Andar has been trying to figure out how to make the online customer experience match up with its frequent product drops — a now-beloved marketing and hype-making ploy of many brands. The majority of Andar’s revenue now comes from customers participating these drops — and they can generate a lot of sales, really quickly.
Total Retail
All About Google Analytics 4 — Why Retailers Should Make the Move Sooner Rather Than Later
Retail brands have endured a shift — across multiple popular platforms — in the past few years. First, it was Shopify 2.0, an upgrade to the existing Shopify platform. Then, the wave of going headless to maintain flexibility and scalability. Now it's Google Analytics 4.
Forbes
A Guide To Core Web Vitals And How To Improve Them
Running a successful business in 2022 means getting in front of as many potential customers as possible. Google helps you do that for free by putting your website in front of its users, who perform over 8.5 billion daily searches. The catch: Google wants you to earn that spot on its search engine page results (SERPs) by giving the best customer exp
MarTech Series
Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why
Paid advertising is a great investment in terms of increased traffic, better visibility, and improved sales. The downside is the inability to measure the effectiveness of each ad campaign—especially if you’re running ads on multiple channels simultaneously.
Entrepreneur
3 Ways to Stop Click Farms From Draining Your Ad Budget
The overall demand for clicks and user attention is a booming industry that, unfortunately, continues to attract bad actors. Learn about click farms and how to stop them from draining your business' ad budget.
eCommerce Times
Tips for Consumers and Merchants To Evade Online Fraud
The escalating use of e-commerce creates a feeding frenzy for fraudsters. As online shoppers make convenient summertime purchases and start to focus on their upcoming holiday buying lists, they need to know how to avoid getting ripped off. In what may be a lapse of logic — and contrary to stereotypes about which age groups are the most internet ..
Ecommerce Times
Tips for Consumers and Merchants To Evade Online Fraud
The escalating use of e-commerce creates a feeding frenzy for fraudsters. As online shoppers make convenient summertime purchases and start to focus on their upcoming holiday buying lists, they need to know how to avoid getting ripped off.
Forbes
How Does Apple’s App Tracking Transparency Framework Affect Advertisers?
Private user data is a multi-billion dollar industry that involves tracking people’s activity across their devices. Advertisers often capitalize on personal information for profit—this can range from building comprehensive user profiles to hyper-personalized ads.
Upside
Q&A: The Revival of the Column-Oriented Database
In this Q&A, Edgemesh CEO Jake Loveless talks about column-oriented databases and the advantages they hold over ordinary row-oriented versions.
Entrepreneur
What Are Cookies and How Do They Affect Your Online Business?
Cookies are used to remember everything you do on the internet. Whether interacting with a website on your computer or revisiting the same website on your phone, cookies are integral to your internet experience. Websites use cookies to store your information; without them, you'd have to configure your preferences every time you visit a website manu
Entrepreneur
Boost Your Website with Content Delivery Networks
If you have ever considered using a Content Delivery Network (CDN) for your website, you've probably encountered the question of their impact on organic search rankings. This article breaks down CDNs and how they solve website problems and benefit your business.
Ad Exchanger
Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess
Google sent marketers into a tailspin earlier this year with the announcement that Universal Analytics, the ubiquitous baseline Google Analytics product used by practically any business with a website or search budget, will be entirely phased out by July 2023, a move that force-shifts their entire client base to the newer Google Analytics (GA4).
Multichannel Merchant
Click Fraud: Protect Your Digital Ad Spend
Beware the click fraud lurkers in the weeds! While the rate of growth has slowed somewhat, ecommerce continues to find new adherents and stickiness among consumers. This has led most online retailers to invest more of their marketing budget on advertising, estimated at $58.5 billion.
Forbes
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud
Mobile ad fraud involves malicious techniques used to exploit digital mobile advertisements of publishers, advertisers or supply partners. These techniques include click spamming, clickjacking, click fraud, click injection bad bots and more. Here, I’ll cover four mobile ad fraud concepts and cover how to protect your business from them based on my
ECommerce Times
How To Tackle Mobile Ad Fraud Before It Destroys Your Brand
Mobile ad spending in 2021 set a record by reaching $295 billion globally, a 23% increase from 2020. This trend will continue in 2022 — with the figure projected to reach $350 billion by the end of this year. The reason? We’re spending more time on our mobile phones. In fact, the average person now spends four to five hours per day on their phones.
MarTech Series
The Most Common Types of Affiliate Fraud: Avoiding Five Finger Discounts on Retailers’ Ad Budgets
Most marketers are familiar with the affiliate marketing model, which involves either an individual or a company earning commissions from the process of promoting the product or service of an advertiser. Affiliate marketing is having its moment, exploding in popularity in recent years. In a post-COVID world, it’s been an effective way for companies
Retail Touch Points
How Gorjana Beat Costly, Wasteful Fraudulent Ad Clicks
Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Shoppers can’t find a given retail brand if they don’t know it exists, and in a highly digital, post-COVID world full of choices, earning your share of traffic is critical. Getting the most mil
Cision
Edgemesh Ad Protect Certified by by the Trustworthy Accountability Group (TAG)
Edgemesh, provider of the AI platform that delivers the fastest online web experience, today announced the company has been verified by the Trustworthy Accountability Group (TAG), an advertising industry self-regulatory organization aimed at fighting criminal activity and strengthening brand safety in digital advertising.
MyTotalRetail
How to Increase Digital Advertising's ROI by Eliminating Bad Bots
Any experienced digital marketer will tell you, the secret to a successful advertising campaign is simple: targeting. We all want to show the right message, with the right product, at the right time, to just the right type of person and in the right channel.
Chain Store Age
CSA Exclusive: Specialty jeweler combats digital ad fraud
Gorjana is automatically detecting and preventing fraudulent engagements with its digital ad campaigns using a new solution from e-commerce acceleration pltform Edgemesh Corporation.
Ad Exchanger
Why This Server Company Launched Its First Ad Product – And Why It Won’t Be The Last
Edgemesh Server, a commerce-based site and server operator, launched its first solution targeted at the ad industry this month to help commerce companies identify and root out bots and automated traffic that trigger valueless ad clicks.
Information Week
Tech Advances in Retail/Food Industry During the Pandemic
The pandemic changed everything. The resulting technology adaptations rode the change to ensure survival of consumers and businesses alike. Much of it is here to stay.
Media Post
Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity
Few things are fast or optimized enough for Jake Loveless, CEO at Edgemesh. After spending 15 years working on Wall Street in high-frequency stock trading where computers automate processes, Loveless created a feature for his new company that filters fraudulent web traffic based on a formula intended to make things much faster.
Entrereneur
How to Identify, Report and Manage Ad Fraud (and Why It's Important)
Ad fraud costs online retailers billions of dollars globally each year. Here's how to protect yourself and your company from losing out to the bots.
Enterprise Times
Edgemesh launches solution to for brands identify and prevent ad fraud
Edgemesh, has announced a major feature upgrade to its Edgemesh Server – Ad Protect. The product identifies and protects brands against ad fraud and click fraud at the infrastructure-level.
MarTech
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year. E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. Ad Protect is an upgrade of the Edgemesh Server...
MarTech Series
Edgemesh Launches Ad Protect, a Solution to Help Retail Brands Identify and Prevent Ad Fraud
New Edgemesh Server feature is the only solution proven to help brands actively defend against click fraud, ad-fraud and bot networks using collective intelligence and real-time protection
MarTech Vibe
eCommerce Acceleration Provider Edgemesh Launches Ad Protect
Edgemesh, an eCommerce acceleration platform provider, launched Ad Protect, a major feature upgrade to its Edgemesh Server that identifies and protects companies against ad fraud and click fraud at the infrastructure level.
Cision
Edgemesh Launches Ad Protect, a Solution to Help Retail Brands Identify and Prevent Ad Fraud
New Edgemesh Server feature is the only solution proven to help brands actively defend against click fraud, ad-fraud and bot networks using collective intelligence and real-time protection
Destination CRM
Edgemesh Launches Ad Protect
Edgemesh, an e-commerce acceleration platform provider, today launched Ad Protect, a major feature upgrade to its Edgemesh Server that identifies and protects companies against ad fraud and click fraud at the infrastructure level. Edgemesh combines real-time bot detection and IP reputation with machine learning to detect fraudulent clicks and ...
Retail TouchPoints
3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud
Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Here are the three steps retailers can take to fight back and reduce losses today.
Customer Think
Affiliate Marketing Fraud is a Growing Problem: How Edgemesh helps solve it
Digital ad model, affiliate marketing, involves either an individual or a company earning a commission via promoting an advertiser’s service or product. It’s grown in popularity in recent years, making it a successful way for brands to expand their customer base and reach. In fact, per Statista, annual spending by marketers on affiliate marketing..
RIS News
3 Ways Retail Brands Can Fight Ad Fraud
For retailers looking to keep their businesses in the black, identifying ad fraud and combating it is critical. Here are the three steps retailers can take today.
Forbes
14 Strategies For Leveraging AI In Your Customer Experience
From automation to advanced security features, artificial intelligence has become a crucial component of business processes across all industries. Organizations are increasingly using AI to enhance the customer experience and boost consumer loyalty.
DevPro
How the Cloud and the Edge Work Together
The movement of APIs and services from the cloud to the edge is shaking the world of technology infrastructure.
Forbes
Experts in eCommerce
14 Strategies For Leveraging AI In Your Customer Experience
ToolBox Marketing
2022 E-Commerce Trends
How the best brands are setting up to win in online retail in 2022, featuring the speed experts at Web Acceleration company Edgemesh (https://edgemesh.com)
iTechnology
Is Cloud Computing Dead?
How Edgemesh moved more than 80% of its workloads to the edge, and left the cloud in the dust.
eWeek
How Edge computing is overtaking the cloud
Edge computing offers a faster, more scalable, and dramatically cheaper solution to modern computing needs. Global site acceleration company Edgemesh gives practical examples of why they moved to the edge and how they saved real money and got real speed advantages
Multichannel Merchant
Headless Ecommerce 2.0: Handling Platform, Mid-Market Issues
Headless ecommerce is driven by developers and appeals to developers. Two factors hold back adoption: the platform and the mid-market.
MarTech
Edgemesh Helps E-Commerce Customers Boost Search Ranking with Dynamic Rendering in Latest Release
Edgemesh, announced a free upgrade to its Edgemesh Server product line that enables automatic dynamic rendering to increase search ranking.
Total Retail
3 Ecommerce trends for 2022
In the highly competitive and fast-paced world of e-commerce, one thing is always certain: We’re in for yet another year of change and disruption.
Total Retail
Kitsch Boosts Site Speed With Edgemesh Image Optimization
When retailers look at performance optimization opportunities for their sites, a common large performance gain can be found in the complex world of image optimization.
Digital Commerce 360
A fast site leads to higher conversion over Cyber 5 for cosmetics brand Kitsch
Cosmetics brand Kitsch credits faster site load on MyKitsch.com for generating an 8.15% conversion rate on Black Friday with Edgemesh acceleration.
Martech Zone
Edgemesh: The ROI of Ecommerce Site Speed as a Service
In the competitive world of e-commerce one thing is certain: Speed matters. In this Martech exclusive, we dive deep into what Edgemesh is, how it works and what kind of performance increase customers see with the acceleration platform.
AIThority
Edgemesh automated image optimization makes sites faster
Edgemesh, provider of an AI platform delivering the fastest online web experience, announced an upgrade to its Edgemesh Server product line
Marketing Profs
What Marketers Need to know about Google's Core Web Vitals
Google created the Core Web Vitals to break website experience down into three metrics. Learn what those metrics are and how you can measure them.
Motley Fool
Edgemesh leads the charge with Fastly's Compute@Edge
Fastly Earnings Call: Edgemesh, an online e-commerce acceleration company, rewrote their e-commerce acceleration stack onto Compute@Edge and saw 5x performance improvement;
NewsWire
Edgemesh Announces Image Optimization upgrade for Edgemesh Server
Edgemesh Adds Image Optimization Upgrade to Accelerate E-Commerce Sites For the Holiday Shopping Season. New Edgemesh Server upgrade automatically optimizes images, helping retailers obtain 39% decrease in image download size for a streamlined shopping experience
Digitalcommerce 360
A faster site leads to a higher conversion rate and organic search revenue at Peacock Alley
Consumer brand manufacturer Peacock Alley cut its site speed in half and its conversion rate doubled. Plus, Google now indexes 29% more pages for the luxury linen brand. Consumer brand manufacturer Peacock Alley cut its site speed in half and its conversion rate doubled.
Entrepreneur
5 Things Online Businesses Can Do Today to Increase Conversion Rate
The average conversion rate for a website is 4.31%, though this figure varies by industry, of course. Ecommerce sites, for example, average a 2.9% conversion rate, while B2B SaaS websites average a 5% conversion rate. Here are five things you can do right now to help bump up your conversion rate!
Fuel Made
Shopify speed optimization: 19 ways to improve page speed
Ever since Google announced that page speed is a ranking factor under its “page experience update,” eCommerce brands have been frantically looking for ways to improve their site performance. Aside from SEO, Shopify speed optimization is important for creating a positive shopping experience—and a slow website can have a major impact on conversions
Forbes
Five ways to get ready for the holiday eCommerce rush
Five ways to get your storefront ready for the holiday rush.
Retail Touch Points
How Poor Page Load Time is Killing Your Business
Sometimes, slow can be good. We all know the adage that slow and steady wins the race. A slow walk in the park? Enjoyable. Slow-cooked ribs? Delicious. Slow websites on the other hand? Well, they only result in frustrated users and wasted advertising budget. When it comes to a retailer’s online presence, speed is essential.
Entrepreneur
5 Game-Changing Ecommerce Trends in 2022
Consumer habits changed drastically in 2020 and 2021. Here's what the next year will bring, from the eCommerce speed experts at Edgemesh
AiThority
It’s About Time: How a Faster Site Accelerates Your Business
One thing that guarantees a boost to an online business? Making a faster site. In this article from Edgemesh CEO, find how to make the site faster.
MarTech Series
New Edgemesh Server feature helps brands increase their search ranking by automatically serving high-speed, crawler-friendly versions to bots
Edgemesh, the provider of an AI platform that delivers the fastest online web experience, announced a free upgrade to its Edgemesh Server product line that enables automatic dynamic rendering to increase search ranking. The new feature is available less than 30 days after the launch of Edgemesh Server, indicating that the new model for eCommerce...
MarTech Series
Edgemesh CEO Jake Loveless discusses the need for Speed in Performance Marketing
How Performance Marketing is leading the charge in eCommerce. Edgemesh is a global web acceleration company that empowers eCommerce brands to deliver faster, more streamlined websites for the optimal user experience, helping deliver better conversion rates, increased SEO and revenue growth!
News Wire
Edgemesh Helps E-Commerce Customers Boost Search Ranking with Dynamic Rendering in Latest Release
New Edgemesh Server feature helps brands increase their search ranking by automatically serving high-speed, crawler-friendly versions to bots
Forbes
Not Just An IT Problem: How Improving Website Speed Can Become A Marketing Advantage
It’s time to think about performance as a critical component of the marketing budget and stop throwing good money after bad user experiences. Edgemesh CEO Jacob Loveless walks us through how the world's leading marketing teams are putting speed front and center.
Chain Store Age
How moving headless might leave you with a headache
Headless e-commerce is all the rage. The concept is pretty simple; “moving headless” just means separating your front-end website (the head) from your back-end platform (the body). But before you break out the technical scalpel, let's take a quick look at what headless e-commerce means, and the costs and potential complexity it can bring.
Yahoo Finance
Edgemesh Launches Edgemesh Server to Enable One-Click Headless Performance for E-commerce Companies
New solution provides retailers with 4x faster site speed and offers modern performance gains without the cost, risk, and lengthy timeline of a headless commerce migration
Practical Ecommerce
Ecommerce Product Releases: August 15, 2021
Here is a list of product releases and updates from mid-August from companies that offer services to online merchants.
Retail Today
Edgemesh Launches Server to Enable One-Click Headless Performance for E-commerce Companies
Edgemesh, provider of an AI platform that delivers the fastest online web experience, today announced the launch of Edgemesh Server to enable one-click headless performance for e-commerce websites.
Socal Tech
Edgemesh Aims To Accelerate E-Commerce Websites
Laguna Beach-based Edgemesh said last week that it has launched a new offering, which helps accelerate the loading speed of e-commerce websites. The company said its new solution, Edgemesh Server, provides seamless web acceleration with zero developer effort.
Destination CRM
Edgemesh Launches Edgemesh Server
Edgemesh, provider of an artificial intelligence platform for online web experiences, has launched Edgemesh Server, a web acceleration solution to enable one-click headless performance for e-commerce websites.
Multi Channel Merchant
Core Web Vitals: What Every CMO Should Know
As CMO, you may not be thinking about site speed as a marketing concern — that typically falls under the realm of IT. But it’s actually a marketing issue. So, what do Core Web Vitals got to do with it?
Martech Series
Edgemesh Launches Edgemesh Server to Enable One-Click Headless Performance for E-commerce Companies
Edgemesh, provider of an AI platform that delivers the fastest online web experience, today announced the launch of Edgemesh Server to enable one-click headless performance for e-commerce websites.
Authority Magazine
Meet The Disruptors: Jake Loveless Of Edgemesh On The Three Things You Need To Shake Up Your Industry
As a part of our series about business leaders who are shaking things up in their industry, I had the pleasure of interviewing Jake Loveless, CEO of Edgemesh.
Read Write
5 Lessons to Learn from the Fastly and Akamai Outages
Fastly, one of the Internet’s many critical components experienced an outage on June 8th that took some of the most prominent websites online — well, offline. Then, almost two weeks later, Akamai, one of the largest global content delivery networks, also stumbled — taking out online systems for airlines, banks, and stock exchanges worldwide.
Thrive Global
Jake Loveless Of Edgemesh: “Hire the least number of best people”
“Hire the least number of best people.” Every company says they hire the best people, but that is tautologically false. Many times, the best people are costly, and they should be! So instead, you want to hire the least number of the best people to get the job done.
Total Retail
The Not-So-Hidden Cost of Headless E-Commerce
While developers and CTOs worldwide perform Oscar-worthy "Red Queen" impersonations, screaming that for e-commerce it’s “off with its head,” it's worth stepping back to review the actual costs of going headless.