8x Faster Request Speed
2X Faster response time
7% Increase in Conversion Rate
Founded in 2010, Kitsch is a global beauty powerhouse that offers elevated products aimed at hair health — from gentle shampoos and conditioners to bonnets, pillowcases, and elastics that prevent damage. In addition to their thriving .com and Amazon stores, Kitsch also supplies a full range of beauty favorites to over 20,000 retail locations worldwide, including Whole Foods, Target, Sephora, and Ulta.
The Kitsch team had spent years stabilizing and refining their Shopify theme for MyKitsch.com.
But after finding that 80-90% of users were on mobile devices, Jeremy Thurswell, COO of Kitsch, realized the site needed additional support. With mobile shopping becoming more prevalent, especially among Kitsch’s customer base, Jeremy had to find a way to increase speed to convert more of those visitors into buyers.
He tried working with a headless provider — a process that required a year of time, a completely unique architecture, and a lot of resources. And while he loved the speed, responsiveness, and level of control that headless provided, he kept coming up against stability and data analytics tracking issues. Add-to-carts and sessions weren’t being counted correctly, and the site was buggy.
Jeremy knew those glitches were going to negatively impact conversion rates, no matter how fast the site was.
“People’s attention spans are really, really short, especially on mobile. They would leave the site if it took too long to load or add to cart. We wanted as little lag time in the checkout process as possible.”
That’s when he heard about Edgemesh Client for Shopify. He couldn’t believe the onboarding process was so simple. With just one line of code, Edgemesh gave Jeremy the same speed and control that had taken so much effort to achieve with a headless site — without all the bugs. The best part was, he could keep his already stable Shopify theme.
Jeremy also discovered benefits that he hadn’t even considered. Edgemesh makes MyKitsch.com more sensitive to visitors, whether that’s a mobile or desktop user, a Google crawler, or a clickbot. It helps prevent click fraud and block bot traffic. And it gets pages crawled faster, ultimately improving SEO.
With Edgemesh continuing to roll out new features and provide responsive support, Jeremy has the confidence in the product’s ability to grow with Kitsch for the long run.
“What I liked about Edgemesh was that we didn't have to make a lot of changes to our website. We could basically flip a switch, and we had a lot of the same benefits and controls that we were looking for with headless. It just accelerated our very stable theme.”
See for yourself how Edgemesh can bring your e-commerce store into the next generation of performance.Get a Demo