Comparing Edgemesh® Analytics to GA4, I realized that Google was missing 42% of our traffic. Almost half of our visitors - just completely gone.
The age of client side analytics has ended. Server side analytics is the only way to truly understand website traffic.
Which LPs get the most engagement, the most conversions?
What Journeys are leading to the biggest cart sizes?
What marketing levers are affecting LP Traffic and Engagement?
How many customers are truly repeated?
How many customers are viewing our site from multiple devices?
How did repeat customers come back to the site for each session? Which converted?
What’s the most removed product from a cart?
What are the most commonly added items in a cart that do not convert?
How do cart items & value affect checkout initilization/completion?
What’s the most commonly purchased item(s) without a discount?
What product is added most commonly to hit Free Shipping? Discount threshold?
Which product in cart most affects checkout (good or bad)?
See performance over time, or compared to another time period.
How does one holiday sale compare to another at different time of the year?
What Products converted the most last week to this week?
How much discount was applied on average for purchases?
What % of purchase amount was spent on shipping?
Which discount codes are being used the most from each source?