Edgemesh Media Mentions

What media outlets have said about Edgemesh

Edgemesh Media Mentions

Entrepreneur
Boost Your Website with Content Delivery Networks

If you have ever considered using a Content Delivery Network (CDN) for your website, you've probably encountered the question of their impact on organic search rankings. This article breaks down CDNs and how they solve website problems and benefit your business.

Ad Exchanger
Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess

Google sent marketers into a tailspin earlier this year with the announcement that Universal Analytics, the ubiquitous baseline Google Analytics product used by practically any business with a website or search budget, will be entirely phased out by July 2023, a move that force-shifts their entire client base to the newer Google Analytics (GA4).

Multichannel Merchant
Click Fraud: Protect Your Digital Ad Spend

Beware the click fraud lurkers in the weeds! While the rate of growth has slowed somewhat, ecommerce continues to find new adherents and stickiness among consumers. This has led most online retailers to invest more of their marketing budget on advertising, estimated at $58.5 billion.

Forbes
Four Things E-Commerce Businesses Need To Know About Mobile Ad Fraud

Mobile ad fraud involves malicious techniques used to exploit digital mobile advertisements of publishers, advertisers or supply partners. These techniques include click spamming, clickjacking, click fraud, click injection bad bots and more. Here, I’ll cover four mobile ad fraud concepts and cover how to protect your business from them based on my

ECommerce Times
How To Tackle Mobile Ad Fraud Before It Destroys Your Brand

Mobile ad spending in 2021 set a record by reaching $295 billion globally, a 23% increase from 2020. This trend will continue in 2022 — with the figure projected to reach $350 billion by the end of this year. The reason? We’re spending more time on our mobile phones. In fact, the average person now spends four to five hours per day on their phones.

MarTech Series
The Most Common Types of Affiliate Fraud: Avoiding Five Finger Discounts on Retailers’ Ad Budgets

Most marketers are familiar with the affiliate marketing model, which involves either an individual or a company earning commissions from the process of promoting the product or service of an advertiser. Affiliate marketing is having its moment, exploding in popularity in recent years. In a post-COVID world, it’s been an effective way for companies

Retail Touch Points
How Gorjana Beat Costly, Wasteful Fraudulent Ad Clicks

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Shoppers can’t find a given retail brand if they don’t know it exists, and in a highly digital, post-COVID world full of choices, earning your share of traffic is critical. Getting the most mil

Cision
Edgemesh Ad Protect Certified by by the Trustworthy Accountability Group (TAG)

Edgemesh, provider of the AI platform that delivers the fastest online web experience, today announced the company has been verified by the Trustworthy Accountability Group (TAG), an advertising industry self-regulatory organization aimed at fighting criminal activity and strengthening brand safety in digital advertising.

MyTotalRetail
How to Increase Digital Advertising's ROI by Eliminating Bad Bots

Any experienced digital marketer will tell you, the secret to a successful advertising campaign is simple: targeting. We all want to show the right message, with the right product, at the right time, to just the right type of person and in the right channel.

Chain Store Age
CSA Exclusive: Specialty jeweler combats digital ad fraud

Gorjana is automatically detecting and preventing fraudulent engagements with its digital ad campaigns using a new solution from e-commerce acceleration pltform Edgemesh Corporation.

Ad Exchanger
Why This Server Company Launched Its First Ad Product – And Why It Won’t Be The Last

Edgemesh Server, a commerce-based site and server operator, launched its first solution targeted at the ad industry this month to help commerce companies identify and root out bots and automated traffic that trigger valueless ad clicks.

Media Post
Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent Activity

Few things are fast or optimized enough for Jake Loveless, CEO at Edgemesh. After spending 15 years working on Wall Street in high-frequency stock trading where computers automate processes, Loveless created a feature for his new company that filters fraudulent web traffic based on a formula intended to make things much faster.

EDGEMESH

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