Right before the holiday season in 2020, Andar decided to use site performance vendor Edgemesh to improve its site speed. After implementing the technology, the average load time dropped to 1.9 seconds on average, which was about 61% faster than the average load time the previous month. And Andar.com’s conversion has steadily improved ...
This year's holiday season will set new records for retailers and consumers. These strategies can help brands navigate the shifting tide of retail as they weather economic uncertainty.
In the past five years, online retail has experienced explosive growth. The current economic climate and other factors, including tightening credit, low inventory levels, and an increase in advertising costs, are among just some of the challenges brands face as we close out 2022. These issues will continue to plague retail business well into 2023.
Online advertising is big business and it inevitably follows that where there's money to be made the fraudsters and cybercriminals won't be far behind. We spoke to Jacob Loveless, CEO of eCommerce specialist Edgemesh, to find out more about why ad fraud has become such an issue and what businesses can do to combat it.
DTC leather goods brand Andar has been trying to figure out how to make the online customer experience match up with its frequent product drops — a now-beloved marketing and hype-making ploy of many brands. The majority of Andar’s revenue now comes from customers participating these drops — and they can generate a lot of sales, really quickly.
Retail brands have endured a shift — across multiple popular platforms — in the past few years. First, it was Shopify 2.0, an upgrade to the existing Shopify platform. Then, the wave of going headless to maintain flexibility and scalability. Now it's Google Analytics 4.
Despite inflation, just over 50% of consumers plan to spend the same or more this holiday season as they did last year, according to NPD. The busy shopping months are upon us, so now is the time to optimize your website and think about holiday-specific offers to get those customers in the door — and to convert.
Running a successful business in 2022 means getting in front of as many potential customers as possible. Google helps you do that for free by putting your website in front of its users, who perform over 8.5 billion daily searches. The catch: Google wants you to earn that spot on its search engine page results (SERPs) by giving the best customer exp
Paid advertising is a great investment in terms of increased traffic, better visibility, and improved sales. The downside is the inability to measure the effectiveness of each ad campaign—especially if you’re running ads on multiple channels simultaneously.
The overall demand for clicks and user attention is a booming industry that, unfortunately, continues to attract bad actors. Learn about click farms and how to stop them from draining your business' ad budget.
The escalating use of e-commerce creates a feeding frenzy for fraudsters. As online shoppers make convenient summertime purchases and start to focus on their upcoming holiday buying lists, they need to know how to avoid getting ripped off.