If you have ever considered using a Content Delivery Network (CDN) for your website, you've probably encountered the question of their impact on organic search rankings. This article breaks down CDNs and how they solve website problems and benefit your business.
Google sent marketers into a tailspin earlier this year with the announcement that Universal Analytics, the ubiquitous baseline Google Analytics product used by practically any business with a website or search budget, will be entirely phased out by July 2023, a move that force-shifts their entire client base to the newer Google Analytics (GA4).
Beware the click fraud lurkers in the weeds! While the rate of growth has slowed somewhat, ecommerce continues to find new adherents and stickiness among consumers. This has led most online retailers to invest more of their marketing budget on advertising, estimated at $58.5 billion.
Mobile ad fraud involves malicious techniques used to exploit digital mobile advertisements of publishers, advertisers or supply partners. These techniques include click spamming, clickjacking, click fraud, click injection bad bots and more. Here, I’ll cover four mobile ad fraud concepts and cover how to protect your business from them based on my
Mobile ad spending in 2021 set a record by reaching $295 billion globally, a 23% increase from 2020. This trend will continue in 2022 — with the figure projected to reach $350 billion by the end of this year. The reason? We’re spending more time on our mobile phones. In fact, the average person now spends four to five hours per day on their phones.
Most marketers are familiar with the affiliate marketing model, which involves either an individual or a company earning commissions from the process of promoting the product or service of an advertiser. Affiliate marketing is having its moment, exploding in popularity in recent years. In a post-COVID world, it’s been an effective way for companies
Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Shoppers can’t find a given retail brand if they don’t know it exists, and in a highly digital, post-COVID world full of choices, earning your share of traffic is critical. Getting the most mil
Edgemesh, provider of the AI platform that delivers the fastest online web experience, today announced the company has been verified by the Trustworthy Accountability Group (TAG), an advertising industry self-regulatory organization aimed at fighting criminal activity and strengthening brand safety in digital advertising.
Any experienced digital marketer will tell you, the secret to a successful advertising campaign is simple: targeting. We all want to show the right message, with the right product, at the right time, to just the right type of person and in the right channel.
Gorjana is automatically detecting and preventing fraudulent engagements with its digital ad campaigns using a new solution from e-commerce acceleration pltform Edgemesh Corporation.
Edgemesh Server, a commerce-based site and server operator, launched its first solution targeted at the ad industry this month to help commerce companies identify and root out bots and automated traffic that trigger valueless ad clicks.
Few things are fast or optimized enough for Jake Loveless, CEO at Edgemesh. After spending 15 years working on Wall Street in high-frequency stock trading where computers automate processes, Loveless created a feature for his new company that filters fraudulent web traffic based on a formula intended to make things much faster.