PRODUCTS

Headless Edge Caching

Edgemesh Server is an enterprise grade edge caching solution designed to improve website speed and performance. It's not your typical CDN, but rather a powerful tool that enhances user experience and revenue generation.

R.U.M. and Client Side Optimizations

Edgemesh Server is an enterprise grade edge caching solution designed to improve website speed and performance. It's not your typical CDN, but rather a powerful tool that enhances user experience and revenue generation.

CASE STUDIES
PRICING

Edgemesh® Server Pricing

Edgemesh® Client Pricing

RESOURCES

Resources

Media

Blog

SUPPORT

Documentation

Contact Us

Login/Signup
Posted on 

Why Time to Interactive (TTI) is the Most Consistent and Valuable Metric

One of the most valuable metrics when looking at a sites performance is the Time to Interactive metric (TTI) . TTI is similar to the DOM Content Loaded metric - but historically is more dependable. At Edgemesh we find TTI to be consistently reliable proxy to key business drivers such as Bounce rate and Conversion rate.

TTI is basically, how long does it take until enough of the website has loaded to be useful?

‍

TTI and Bounce Rate

Below is an example report showing the relationship between TTI and Bounce Rate based on 1 month of real user interactions.

TTI

‍

But Time to Interactive really shines when looking at the impact on sales. The relationship between TTI and Conversion rate is so strong, we've actually built a tool to model it. With 200+ reporting into Edgemesh the impact of TTI and Conversion rate we've found this model to be accurate within +/-15%.

An interactive version is available at https://tti.edgemesh.com .

‍

Modeling Conversion Rate Impact

To begin, simply enter your current Time to Interactive. If you don't have Edgemesh or a similar RUM tool to provide this, a synthetic estimate will do. You can get a guesstimate using Page Speed Insights from Google. The Time to Interactive is shown under "Lab Results".

TTI is 5.5 seconds for this example

‍

Once you have an estimated TTI, head over to the Edgemesh tool and plug it in. If you're evaluating Edgemesh, it's a safe assumption to model a 30% reduction in TTI.

From there, Edgemesh will fit these inputs to a model based on real customer performance experiences. A summary of the impact is shown below:

If your time to interactive was 5.5 seconds and you decreased your time to interactive to 3.85 seconds, then your bounce rate would drop ~10% and your conversion rates would improve ~57% .

‍

Next to the model there are graphs displaying other estimates for different TTI values. It's worth nothing that as TTI drops below 3.5s, the impact gets a bump. It turns out, 3.5 seconds is a "line in the sand" for many users where anything above this value results in high frustration. So get those interactive times below 3.5 seconds :)

‍

Tagged:
Performance
Business

Want more insights? 

Enter your email address to sign up for our monthly newsletter:
Jacob Loveless
Co-Founder
view All Posts
Featured Posts
Business
What is Cookie Syncing, and Why Should You Care?
Performance
Third-Party Tags: How They Affect Overall Website Performance
Insights
10 2023 E-Commerce Key Metrics [+1 That’s Often Missed]
Ad Fraud
Edgemesh Launches Ad Protect, a Solution to Help Retail Brands Identify and Prevent Ad Fraud
Engineering
Faster Largest Contentful Paint with Edgemesh Server
Headless
10 New Changes on Shopify Online Store 2.0
Ad Fraud
How We’re Fighting Ad Fraud with Edgemesh Server
Ad Fraud
Ad Fraud: What it is, the Different Types & How to Prevent it
Performance
Server-Side Caching vs. Client-Side Caching: The Differences (And Which Is Good For Your Website)
Tags
Ad Fraud
Business
Client Side Caching
Conversion Rate
Core Web Vitals
Development
Features
Headless eCommerce
Performance
SEO
Shopify
Website Acceleration
wordpress
Stay Connected

Get a customized demo for your store.

Book a Demo

You Might Also Like

Ad Fraud
Programmatic Advertising 101: A Guide for All Advertisers
Jun 28, 2023
 by 
Ayomide Joseph
Performance
7 Ways To Stop Google Ad Click Fraud On Your Account
Jun 15, 2023
 by 
Ayomide Joseph
Performance
‍What Is DNS Prefetching? [And Why Use It?]
May 19, 2023
 by 
Ayomide Joseph
Performance
How to Reduce DNS Lookups to Speed Up Your Website
May 9, 2023
 by 
Ayomide Joseph
Performance
What Is A CDN (Content Delivery Network) & How Does It Work? 
Apr 24, 2023
 by 
Ayomide Joseph
Business
What is Cookie Syncing, and Why Should You Care?
Apr 10, 2023
 by 

Faster stores make more money.
Edgemesh makes stores faster.

Navigation
HomeEdgemesh® ServerEdgemesh® ClientCase StudiesEdgemesh® Server PricingEdgemesh® Client PricingResources
Resources
MediaBlogDocumentationContact Support
Legal
Terms of ServicePrivacy Policy