GA4 Debacle: Brands forced to rethink their Analytics Strategy

Explainer of issues with ecommerce platform outages and how to mitigate them with alternative strategies for customer optimization.

Invalid clicks are “clicks on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks.”

DNS prefetching is a process that involves resolving a website’s IP address and caching it in the browser cache or DNS resolver cache. This technique reduces the time taken to retrieve a website’s DNS information when users try to visit. 

A CDN stands for Content Delivery Network, and it’s a group of interconnected servers distributed geographically across several parts of the world in order to aid the faster delivery of internet content. 

Cookie syncing (also called cookie matching) is a process in programmatic advertising used to synchronize user data across different ad networks and platforms. 

Structured data — also called “schema markup,” is code written and added to a website’s HTML in order to help search engines understand the content and context of the page more easily.