Edgemesh Case Study: RYZE Superfoods

The challenge

Providing the best experience for their customers, at any scale

Ryze Mushroom Coffee is on a mission to bring the benefits of adaptogenic mushrooms to coffee lovers everywhere. As their ecommerce sales grew, they faced a challenge common to rapidly scaling brands: ensuring their online experience was as smooth and fast as their mushroom-infused brews. Despite using best practices like image compression and minimizing third-party scripts, Ryze's site still lacked the optimal speed needed to fully engage users, especially during peak traffic times. Slow load times were causing a drop in customer experience, leading to decreased efficiency on ad-acquired users and missed conversion opportunities. Ryze needed a solution to optimize page performance and provide a frictionless experience for customers.

Robert Wolfe and the Ryze team had tested other performance tools but found nothing that delivered real results without hassle—until Edgemesh. With seamless integration, transparent insights, and a hands-on support team, Edgemesh offered exactly what Ryze needed.

The solution

Low Effort, High Impact

Robert Wolfe and the Ryze team had tested other performance tools but found nothing that delivered real results without hassle—until Edgemesh. With seamless integration, transparent insights, and a hands-on support team, Edgemesh offered exactly what Ryze needed.

The market was full of performance products, each making bold claims about speed improvements. Robert and the team at Ryze had previously tested a few other site optimization solutions, but none provided the seamless experience or tangible, real results they were looking for. Edgemesht fit what Ryze needed: easy to implement, offered clear visibility into performance gains, and came with a support team that truly cared about their success.

"So shopping around, it was very evident to me that a lot of the other companies are in the business of tricking technology into believing the site is fast and not actually making the site fast, whereas Edgemesh actually makes the site fast.”

Robert Wolfe, Director of Ecommerce

Aggregated score of Server focused Core Web Vital timings, not influenced by standard development optimization.

Real time Pagespeed Insights

The Results

Immediate Benefits

Edgemesh's Server Performance product transformed Ryze’s site, boosting site speed and improving the on-site experience for every visitor the the site, on any device, using any network. This gave immediate boosts to CWVs such as TTFB, LCP, FCP, and Fetch Time.

The Icing on the Cake: Fall Back Protection when Shopify Went Down Saved Thousands of Dollars

One standout feature that truly set Edgemesh apart was its fallback protection capability, which became invaluable when Ryze faced an unexpected Shopify issue. You never believe you’ll need enterprise level infrastructure until it’s too late!

As Robert Wolfe explained, "Shopify made a background change to something critical, and suddenly our site went down for hours. Thanks to Edgemesh's fallback feature, we were able to stay operational while we addressed the issue."

The fallback protection allowed Ryze to continue serving customers, preventing what could have been a complete halt in sales and preserving their customer experience during a critical time, and save a significant amount of revenue from being lost during the main site’s down time.

"Edgemesh has been a game-changer," says Robert Wolfe. "Our customers are staying longer, converting more, and experiencing zero friction. The fallback feature was a lifesaver, and the support team truly cares about our success."