The Next Generation of Ad Fraud Protection
Ad Protect analyzes the network and the history of user actions to automatically detect bots and users that continually click on ads, but do not generate conversions.It takes about 4 milliseconds to detect the machine trying to act like a person and redirects the click to a subpath. Using the retargeting systems of the advertising system like Google and Facebook, Ad Protect recognizes that the subpath in which the click is routed should not receive an ad.
The retargeting method is the most powerful part of the ad system, and we use that to filter out the bad traffic.
Ad Protect keeps track of the ad-click rate per visitor, and once it is crossing a threshold, automatically tags that user and IP address. Simply integrate the tag with your ad platforms to automatically exclude bad actors from future ad-campaigns.
Get real-time adaptive campaign protection across any platform that supports retargeting such as Google Adwords, Facebook, Criteo, Microsoft Bing, and TikTok.