Peacock Alley Helps Customers Sheet Shop Faster
When the characters of “Downton Abbey” retire for the evening after a long day of aristocratic adventures, it’s easy to imagine them slipping into a set of freshly ironed Peacock Alley linens. The luxury linens company has a long, storied history. In fact, its tagline is “Long on tradition,” and for good reason. The company was founded nearly fifty years ago when Mary Ella Gabler sold 250 patchwork pillows to Neiman Marcus for its iconic Fortnight celebration. She chose the name Peacock Alley, which recalls the Waldorf Astoria's famed gathering space of the same moniker, to remind her customers that in bedding there are no shortcuts to beauty, luxury, or impeccable craftsmanship. For nearly half a century, Peacock Alley has stayed true to that tradition and continues to delight customers the world over with an extraordinary night’s sleep atop effortlessly luxurious linens. But as the world moved from the idle in-store shopping experience to the fast-paced online purchase, it was time for Peacock Alley to embrace a digital revolution.